Netflix premiered the third season of its “Virgin River” romantic-drama series July 9 and the show’s latest batch of episodes drew in over 1.4 million viewers in its premiere week, according to the latest report from Nielsen. The show toppled Disney+’s “Loki,” which had been leading Nielsen’s reports for several weeks; “Loki” was the second-most viewed show of the week, with 1.08 million viewers. The viewership success of “Virgin River,” which boasts 30 episodes between its three seasons, is all the more impressive given the timing of its Season 3 premiere. Nielsen’s report was based on viewership from July 5 to July 11, which means that “Virgin River” Season 3 was only out for three days yet still managed to attract more viewers than its contemporaries. Nielsen’s report only factored five of the six episodes in Season 1 of “Loki” for this report; the superhero show’s season finale is expected to be included in Nielsen’s report next week.
- Virgin River (Netflix) – 1,449 million minutes
- Loki (Disney+) – 1,080 million minutes
- Sex/Life (Netflix) – 489 million minutes
- Atypical (Netflix) – 400 million minutes
- Lucifer (Netflix) – 354 million minutes
- Too Hot to Handle (Netflix) – 306 million minutes
- The Boss Baby: Back in Business (Netflix) – 229 million minutes
- Workin’ Moms (Netflix) – 200 million minutes
- The Handmaid’s Tale (Hulu) – 185 million minutes Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
