“As Prime Video turns 10, over 175 million Prime members have streamed shows and movies in the past year, and streaming hours are up more than 70 percent year over year,” Bezos said in the company’s Q1 earnings press release.

Prime Video is also positioning itself to become a key player in sports programming. Prime Video will become the exclusive home for Thursday Night Football beginning in 2023. The 10-year deal makes Prime Video the first streaming service to secure an exclusive national broadcast package from the NFL, after streaming select games, in addition to their network broadcasts, over the past few years. Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.